The Grass Doctor

What is the best approach to advertising a lawn care business?

flyers? business cards? door to door? in-store advertising?

Public Comments

1. you can find it in tools on this website http://all-info.org/ans.php?ques=9AAXD0b
2. I have had success with door hanger marketing. The key here is to either get trust worthy folks to put them out or higher a reputable door hanger delivery company. If you contract a good company to put them out for you it will cost around 25-32 cents per door and I would do a min of 5000. Also I would set up a business referral network with pest control, painting, window or siding companies. Pay them a small fee with each new contract. The key here is being able to track it and making sure that the referral partner gets paid. Also it is important to connect with the sales staff (not just the business owners) because they are the ones that are meeting with the home owners. In the past we have put together carbon less form and asked them to call the lead in to get their commission. Yard signs are a must and if designed correctly can generate good referral business from existing customers. I would offer your customer a discount if they let you keep a small “this yard is maintained by ABC landscaping” sign in the yard year round. Of course cherry pick the neighborhood. Logo your trucks. Nothing pains me more than to see a client with big blank vehicles running around town. You should be able to get a landscape truck logoed up for under $1000 (price will depend on where you are in the country) Internet marketing.... If you are running 2 or more crews I would consider building a website here again you can spend as little as $600 and as much as $10,000 + depending on how many service lines your company offers and how search engine friendly the site is (you can also run your company referral program through it). I help home improvement companies with marketing every day. I Hope this helps.
3. ADD in local paper people want to get lawns taken care of suddenly death or incapacity of the family member taking care of it..can look up paper or phone book to find a lawn service.and those calls are by people wanting a service still have to offer something different from the rest... flyers get ignored as not looking for someone at time you put flyers out in store local mower shop might let you put some business cards out but many others doing the same. supermarket bulletin board can put a flyers up in ones in areas you wish to operate there. and of course advertising on your work vehicle as costs nothing and is alwasy out there .. .
4. If you do it right, business cards can get you far. When I first started out, I didn't think much about business cards. And so I designed my own, and did a cheap, homemade job. After a while a friend told me to seriously do over my business cards and that it would really help my business grow. I did just that. I went to a professional place, and my business cards came out amazing. Before I knew it, my business was really flourishing and lots of costumers said that they were really attracted from my business cards!! No jokes! Basically, if you go to the right place, business cards can be a great way to advertise. Good Luck!
5. There are SO many forms of advertising and marketing that can help raise awareness and increase brand exposure. Sometimes flyers and business cards can be effective, but are they memorable? In my opinion, the key to a SUCCESSFUL promotional campaign is to leave your potential customers with something to remember you by. Because you're looking to promote a lawn care business, you'll want to distribute an appropriate item that will also show off your name and logo. For example, you might want to check out this awesome tote bag ( http://bit.ly/iGgNCB ) which features a cool green grass design, or even these popular seed paper giveaways ( http://bit.ly/jFdmn4 ) which can be planted in your clients' gardens. These products deliver an impressive one-two punch; they're useful items that can be customized with your brand name and logo for long-lasting brand exposure. Using promotional products in conjunction with traditional forms of advertising ensures success :).
6. You might like to join up with a Landscape Garden center related business like Rubberecycle manufacturer etc.. and share some advertising advices. You can add a FaceBook account - Twitter and post some specials - deals and that might help your business.
7. Um.. the answer is kind of all of the above. I have found that the best way for these to adevertising methods to actually convert is to have a great offer in them. Don't have something lame like "call us now for a free quote. So what!... who cares Everyone gives free quotes. Make sure your offer is something like.... "$5 tril offer," or something like that. this page should be interesting to you.. http://www.lawnsplop.com/lawn_care_advertising.html