The Grass Doctor

Why might a salesperson for a manufacture of lawn care products need a good chemistry background?

i will really appreciate it if your answers will be explained thoroughly.... (like an essay) tnx a lot..

Public Comments

1. well obviously he would need a chemistry background if he were making the stuff...but to sell it? I can only think so he knows whats in it and what it might do... are the chemicals going to explode my customers lawns, kill the babies or pets, does it have a beneficial side effect from growing grass to being able to be used as a whitener thats safer then bleach... (does the product have any extra bonus's functions) stuff like that I guess =/ If they have a stronger background of understanding for the product... its going to be easier to sell it or to know what kind of information to avoid. for example: selling a swifter wet mop... the thing apparently has a chemical in it one step away from antifreeze and causes liver problems in pets and is toxic. The sales person might be able to "sweet talk" his way around this downside to a potential buyer. (I dont know if swifter really is toxic or not, but i would presume it safe logic not to let your baby or pets walk around in chemicals. - anybody who hates swifter should get a steam mop :)
2. Direct customers (Walmart calls these people "buyers") of manufactures tend to be very knowledgeable about the technical details of the products they buy. They want to know exactly the (chemical - in this case) differences between the various products. A salesperson that is just reading from the company's sales manual is quickly thrown out. The buyer will only buy from someone that is as knowledgeable of the product as they are.