The Grass Doctor

How do I attract more people to my lawn mowing service?

I started a few days ago and I've sent out flyers around. No one called or e-mailed me : ( Any tips and advice? Don't go with the popular business card answer. I've already ordered some.

Public Comments

1. You could try putting your current customers to work for you....assuming you have a few already. Offer your current customers a discount for any leads to turn into customers. If they can give you 'X' number of leads that turn into customers, offer a free cutting, trimming, etc. If you are doing a great job, then most people wouldn't hesitate to recommend your services to a neighbor, family member, co-worker, friend, etc. I am not sure of your age, but you can ask your parents to recommend you to their friends. If you are older and rent/own a place, then I am sure you have friends that are the same. Offer them the same discount mentioned above. Talk to real estate companies. There's nothing like freshly cut lawn before an open house. Don't be surprised if most already have a 'yard man', but all can use a good backup. Hope this helps. Congratulation on starting a new business, and good luck!!!!
2. Competitive business. This time of year most people have already selected their service for the summer so I imagine your late to the party. You might have undercutting your competition to get a few jobs. Try offering people one free basic mow in the hopes they will be impressed and use you again. Offer some discounted services for the winter if they use you now like leaf removal. You might also check with some of the other established companies to see if they have any extra work they want to sell to you or sub-contract you to do for them. They could be short staff or over booked. Perhaps they have some less than convient yards they wouldnt mind pawning off. Best of luck. Make sure you market you business this fall and winter to get a jump on next years business.
3. A website would help if you've got some spare time to do it yourself to keep down the costs. Download the free Services Sellers course below for ideas.